Building a Successful Business - Phase 2 of 3

In Phase 2 of the lecture series, participants can understand and improve their competitive dynamics with strategic pricing models.  The lecture introduces value-based pricing to penetrate markets and command higher pricing points.  The objective is to promote customer loyalty while increasing brand value.  

Developing the “right” pricing requires exploring low and increased pricing to ensure a competitive price strategy.

Marketing strategies are used to build a solid reputation, set goals to grow, and deploy the necessary tactics to ensure an impact.  The bottom line represents the ability to develop an overall game plan to reach prospects and create a long-lasting relationship from what you offer with an understanding of direct and indirect competitors.

The Strategic Business Plan (SBP) enables setting objectives, managing direction, and developing the necessary resources.  The benefit is preparing to take action when driving desirable outcomes, improving resource utilization, and increasing motivation while strengthening the commitment.  When developing with B²Hub, the business plan represents a repository of information, as the strategy is materialized before creating the SBP.