Business Plan Part 1 - Narrative Development

A business narrative is essential to engaging the target audience and impacting their emotions. The story should illustrate how your concept will impact the bottom line and solve a market problem. The development should build a compelling story to ensure interest and fuel a thought-provoking message with applied action that connects to the product or service.

Materialize a powerful story driven by research that explains the market gains, demand size and communicates values and beliefs that effectively convey the purpose. The objectives are to create a robust marketing strategy, generate revenue streams, and capture affection, including hearts and wallets while communicating the brand’s position. Leave your audience wanting to know more, enabling the continuation of inspiration to read and work together.